Join PMQ's Second National Independent Pizzeria Promotion
Drive vegan consumers closer to your vegan pizza through this national vegan pizza promotion.
PMQ Pizza Magazine is launching PizzaVegan.com, a website community designed to bring more
attention to—and consumers closer to—vegan pizza through exclusive editorial content, a
product guide, recipes, a directory of independent pizzerias offering vegan pizza, and a kickoff
promotion that begins on World Vegan Day, November 1! Through PizzaVegan.com, vegan consumers will have
an unprecedented opportunity to find vegan versions of Americans' favorite food: pizza.
Why Now?
Vegan pizza has never been more popular than it is now. Here's a look at the numbers:
60% of Americans have started to eat a more plant-based diet since the beginning of the pandemic,
according to a recent poll of 2,000 adults by OnePoll. Respondents cited health as the No. 1 reason
for this change, but they also cited a desire to consume less animal products and lead a more
sustainable lifestyle. The same poll revealed that 39% of people ages 18 to 25, and 23% of people
ages 26 to 41, already exclude animal products from their diets.
ADM reports that 44% of U.S. consumers identify as flexitarians—those who eat a mostly vegetarian
diet, with occasional servings of meat.
The average American eats four meat-free meals per week, and 50% of Americans are trying to
incorporate more plant-based meals in their daily lives.
25% of customers are looking for vegan pizza options, but only 25% of pizzerias are offering them.
In 2019, plant-based food sales had increased by 31% over the last two years, according to the
Plant Based Foods Association.
Plant-based options are the fastest growing section on pizza menus today, notes trends expert
Daniel Levine of the Avant-Guide Institute in New York City.
How It Works
As a participating pizzeria:
Provide a link to your online ordering (through the Facebook-based service Tap the Table or your
own ordering link), an image, and a description of your vegan pizza offering.
Display point-of-sale elements, such as a window cling, box topper, table tent, door hanger and
social media graphics. These materials are provided by PMQ Pizza Magazine upon
registration.
Maintain the inventory needed for your vegan pizza!
PMQ will:
Provide a promotional artwork kit that can be customized with your pizzeria's brand.
List your pizzeria in the PizzaVegan.com directory.
What is Tap the Table?
Watch PMQ publisher Steve Green and Tap the Table founder Ryan Baggott show you how to sign up for this
month's PizzaVegan.com promotion. You'll also receive a rundown of how Tap the Table works!
Our Facebook Messenger signup chatbot was made possible with Tap the Table's technology and tools. What
is Tap the Table? It's a Facebook-based marketing platform and dashboard for restaurants. With Tap the
Table, you'll finally know exactly how much ROI you're getting from your social media and digital
marketing efforts!
If you're a PMQ subscriber, you will receive a free trial account through February 1, 2021. In order for
your pizzeria to use the Tap the Table chatbot technology that makes this Facebook promotion possible,
set up a free account with Tap the Table. Setting up an account is just as easy as signing up for
PizzaVegan—just visit tapthetable.io and click "Try for Free."
If you have a Facebook page and would like to sign up through Facebook Messenger,
click the button below!
